Amir Slama

Amir Slama is a renowned Brazilian beachwear designer. His pieces with Rosa Chá have been featured in important magazines and have dressed celebrities across the globe, transforming the brand into a synonym for contemporary Brazilian beachwear. He left Rosa Chá in 2010 and launched his brand under his own name in 2011 at stores in São Paulo and Rio de Janeiro. With his wife Riva, he started building a fashion brand in 1993. With a new concept of summer fashion, the brand quickly gained notoriety, presenting collections with contemporary Brazilian references, models, prints and unique textures. He presented his collection in successive fashion shows at New York Fashion Week, having his creations placed in major international stores. Top models quickly became brand ambassadors. Slama is recognized for bringing a unique look to beachwear, translating into successful collections in Brazil and abroad. The Amir Slama collections use the beach as a reference and bring contemporary, casual and urban looks not only to the beach, but also into the city. The pieces are designed to offer comfort, beauty and versatility. A thorough research of fabrics, threads, shapes and prints are an essential part of his development process to emphasize the modelling and fit that are central to the brand.

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